The Coattail Effect: Your Competitive Advantage — Key Highlights
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The coattail effect is when people support congressional candidates who are from the same party as the president.
There is a theory that the presidential election filters down into local elections.
Data does show that when a president comes in, it averages just over two senate seats and 16 seats in the house.
Causal identification of coattail effects is challenging because popularity shocks typically affect parties in both concurrent elections.
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