The Coattail Effect Explained: A Simple Guide For Beginners — Key Highlights
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The coattail effect is a phenomenon whereby a political candidate or leaders popularity leads to improved vote totals for fellow party candidates further down the ballot.
A coattail refers to a part of the coat extending below the waist that provides extra coverage.
The term coattail effect refers to trickledown support that the other candidates on a ticket receive due to the support that a more popular candidate on that same ticket receives.
It is typically a candidate running for a higher office increasing the support for a candidate running for a lower office.
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