The Coattail Effect: Beyond Politics And Into Business. — Key Highlights
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Causal identification of coattail effects is challenging because popularity shocks typically affect parties in both concurrent elections.
The coattail effect is a phenomenon that occurs when the popularity of a political candidate or leader results in higher voter counts for other candidates of the same party.
Voters may hear of a candidate for congress riding on the presidents coattails, for instance.
In the 2016 presidential election, for example, the republican establishment became increasingly concerned about its candidates for u. s.
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