Sports Analysis: Fans Weigh In — Key Highlights
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Comprehensive Findings & Archive
How can established sports truly understand what drives fandom and keeps fans engaged?
In today’s attention economy, driven by ai and personalised content, sports rights holders face new challenges.
They’re competing not only on the field but also against entertainment providers that use data to capture the lifetime value of gen z customers.
Jun 11, 2021 · in this study, we reviewed the existing literature pertaining to the use of sentiment analysis and content categorization for fan engagement in the sports industry.
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