Rcam Target: The Future Of Marketing? — Key Highlights
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Comprehensive Findings & Archive
With new regulations like gdpr and heightened awareness around data privacy, marketers will need to find innovative ways to target audiences while respecting their privacy.
Compounding the problem for marketers are the socioeconomic factors of diversity and inclusion, as well as major geopolitical threats.
I explore the nature of change, extrapolate marketing practice into the future, and examine the implications for marketing managers, marketing education and academic research in marketing.
To drive growth in the digital age, marketing needs to modernize a specific set of capabilities and mindsets.