Conservative Memes: A Cultural Phenomenon Explored — Key Highlights
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Comprehensive Findings & Archive
From a sociological perspective, memes can be seen as a form of collective representation (durkheim), encapsulating shared values, beliefs, and emotions within society.
As they circulate widely online, memes reflect and reproduce the dominant narratives, anxieties, and hopes of contemporary culture.
By analyzing political memes circulation, engagement, and sentiment, this study reveals how memes predominantly circulate within political echo chambers, fostering increased engagement within ideologically homogenous groups while limiting exposure to opposing viewpoints.
The popularity of internet memes as a phenomenon of modern digital culture (vitiuk et al.